In recent years there has been an explosion in the growth of E-Commerce, or Online Shopping as it’s more commonly known. Customers have grown accustomed to ordering items online and having them delivered directly to their door or have items picked for them at a store ready for collection.

The advent of the covid pandemic has highlighted the need for retailers to offer a safe and secure way of providing goods to their customers.

Never has it been more important to ensure that the divide between in-store and online sales is removed. Consumers want a unified, seamless experience, enabling them to shop when it is convenient for them and in a manner that best suits them.

That is why at Point Four, we are proud to offer a completely integrated Online Shopping solution, for both web and mobile. We have over 10 years of experience in omni-channel solutions (including online websites and mobile apps) enabling retailers to embrace the changes in customer shopping habits.

Point Four has partnered with online and market leading specialist APPY SHOP to provide our retailers the flexibility and all the tools needed to operate a successful Online Shopping solution, including access to NielsenIQ Brandbank imagery, nutritional and product information, along with event management, social media content and online promotional activity.

We know that not every store is the same, which is why we feel it is important to allow stores to configure their own solution, e.g. branding, product ranging and pricing, delivery times and costs all available through APPY SHOP.

And the best part is maintaining your EPoS system, simultaneously maintains your online store!